- March 4, 2024
In today’s aggressive Retail and FMCG sectors, CFOs face the significant challenge of aligning with shifting consumer trends and needs while shaping a distinguishing customer experience to stay ahead in the market.
Their goal is to balance maintaining market share with maximizing profitability and liquidity for their companies. This objective necessitates a focus on several key areas:
1. Commitment to the continuous enhancement of the quality of commercial and operational practices focused on delivering exceptional goods and services. This involves backing initiatives aimed at preserving a competitive advantage and driving robust growth that supports the desired profitability levels and provides adequate financial resources for these initiatives. It is crucial to closely monitor the outcomes of these initiatives and take corrective action when necessary.
2. Careful management of operating expense structures, with an emphasis on increasing the variable components over fixed costs. This approach ensures the necessary flexibility to navigate seasonal declines and potential downturns triggered by political and economic uncertainties.
3. Boosting operational productivity across all functions to achieve the utmost effectiveness and efficiency in managing costs. The goal here is to continually enhance productivity and streamline expenses without compromising the service quality provided to customers.
4. Efficient working capital management by maintaining optimal inventory levels, thus avoiding the pitfalls of overinvestment, which can lead to cash congestion or missed sales opportunities driven by an out-of-stock situation. Achieving a harmonious balance between days payable, days receivable, and inventory days is crucial for sustaining a continuous positive operating cash flow.
The astute financial leadership of companies in the retail and FMCG sectors is pivotal for sustained success, growth, and competitive edge. It is vital for boards and executives to embrace this mindset and reinforce the development of skilled talents capable of leading effectively.
